Expertise & Services

UX Strategy

Defining the compass and product roadmap based on business needs, project scope, and target audience. I'll work with you towards a solid strategy to bring the most out of your product.

  • Product Research

  • Secondary Research

  • Competitive Research

  • Market Research

  • Product Strategy (SMEs)

User Research

Combining Qualitative and Quantitative user research techniques to deeply understand your target audience and bring true insights to the table. UX needs solid user research to really affect your business.

  • Planning User Research

  • Qualitative User Research

  • Analytics for UX

  • Usability Testing

Content Strategy

I believe that content needs a long-term investment that comes from a solid strategy, I'll help you design and execute the words and voice of your digital products, especially Marketing Sites.

  • Content Research

  • Content Compass

  • Tone & Voice

  • Information Architecture

  • Content Outlines for Core pages

  • Content Design & Production

User Interface

We can't exclude the look & feel from any digital product at the end this is the "thing" users will interact with. I'll help you develop the Visual Brand, Design System and UI to work hand in hand effectively.

  • Illustration & Drawing

  • Brand Development

  • User Interface Design

  • Design System

  • User Flows

  • HI & Low Fidelity Prototype



Colorslab - Arabic blog about UX/UI

Since 2012, I started an Arabic blog about UX & UI to share what I learn every day about UX, with more than 100 published articles on topics: Photo UX, Dark Patterns, Eye Tracking ... etc. The blog turned to be one of the most respected readings in the Arabic UX community.

Colorslab - My Blog ↗︎

Drop Me a Message
Let's share ideas & discuss ways to collaborate!