Don't waste your time searching for suitable places to work in, Imagine Google maps but focused only to help you find great coffee shops and public spaces to do work from.

Shaping words for a pasta brand and transferring them into a unique conversational UX Copy for multiple scenarios, and for the most important task needed by the user: How to cook fresh pasta?

I went through the process and steps of planning and conducting user research to better understand how recruiters/agencies/companies in MENA are thinking about recruiting creative people and designers online.

Abo Shnab is an appointment, scheduling and reservation app that helps people easily reserve a date to get a haircut from a wide range of barbershops or requests an in-place haircut.

Taking you through my process for designing the look and feel for an evolving fintech product in MENA and How I upgraded the visual identity to meet today's requirements for a modern design system !

Solving the problem with pixels! This is a project where I designed an illustration, character, and iconset for a digital app trying to tackle the problem of reservation at barbershops in Egypt.

eCommerce sites are complicated and have their own type of experience with already established standards for interactions - which user is already familiar with. In this project, I studied eCommerce best practices, did a Heuristic Evaluation, and applied what I learned to a complicated souq.com-similar eStore that sells a variety of products for B2B and B2C customers.